Issue № 08SaaS

Ethereal CRM

A white-label, multi-tenant CRM with agentic AI baked into every pipeline — customer visibility, role-based workflows, and AI-powered operations in one place.

At a glance: Ethereal CRM is a customer-management system Ethereal built and owns that any business can rebrand as its own. It keeps every customer, task, and deal in one place, and its built-in AI ranks your daily to-do list and pulls scattered notes into a clear profile for each customer, with live charts showing how the business is doing.

Ethereal CRM — cover artwork08
Client
Ethereal — own product
Industry
SaaSCRM · Customer operations
Year
2025
Services
Product EngineeringMulti-tenant ArchitectureAI WorkflowsAnalytics
Multi-tenantone platform, many brands
AI-nativeGemini inside every pipeline
1 commandDocker deploy & rebrand
01

The Problem

Agencies and SMBs are stuck between heavy, overpriced CRMs and lightweight tools that can't grow with them. They need a brandable CRM with modern AI reasoning inside customer workflows — without enterprise licensing overhead.

Overpriced

Enterprise CRMs charge enterprise prices for features most agencies never touch.

Underpowered

Lightweight tools are affordable but can't grow with the business or reason about the data.

Bolt-on AI

Most AI sits beside the CRM — not inside the pipelines where decisions actually happen.

02

The Solution

We built a multi-tenant, white-label CRM: Clerk-powered authentication, a complete Prisma/Postgres data layer, visual reporting dashboards with Recharts, and Gemini-based intelligence that auto-prioritizes tasks and synthesizes customer profiles. Docker-based setup makes deployment and re-branding fast.

System architecture
L1Layer

Multi-Tenant Core

One codebase serves many brands, each isolated behind its own tenant boundary.

L2Auth

Clerk Identity

Authentication, organizations, and roles are handled by Clerk out of the box.

L3Data

Prisma + Postgres

A typed data layer models customers, pipelines, and activity end to end.

L4Core

Gemini Intelligence

Google Gemini prioritizes tasks and synthesizes customer profiles inside every pipeline.

White-label in one command

Docker-based setup makes deploying and re-branding a new tenant a single command.

Analytics built in

Recharts dashboards turn raw pipeline activity into real-time visibility.

What ships in the box
Multi-Tenant

One platform, many brands, with hard tenant isolation.

AI Task Priority

Gemini ranks the day's work by what actually moves the pipeline.

Profile Synthesis

Scattered customer signals are summarized into a readable profile.

Live Analytics

Recharts dashboards report pipeline health in real time.

Role-Based Access

Clerk-backed roles gate every workflow and view.

One-Command Deploy

Docker setup makes rebrand-and-ship fast.

03

The Outcome

An AI-integrated, multi-tenant CRM ready to brand and deploy — pre-packaged for quick white-labeling, automated deployments, and modular AI integrations.

Built with

07 technologies
01Next.js 16App framework
02React 19 + TSUI layer
03Prisma + PostgreSQLData layer
04ClerkAuth & organizations
05Google GeminiIn-pipeline AI
06RechartsAnalytics dashboards
07DockerDeploy & rebrand
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