SMB Operations Platform
One command center for teams drowning in 4–5 disjointed apps — tasks, chat, storage, orders, HR, and dashboards unified, mobile-first.
At a glance: Ethereal designed one app that replaces the four or five separate tools small businesses juggle every day — tasks, chat, files, orders, inventory, and HR all in one place, built for phones first so field workers stay in the loop. In testing, a new quick-actions bar cut wrong taps to under 20%.
The Problem
SMBs are slowed not by a lack of tools but by too many disjointed ones — employees juggle 4–5 apps daily and lose hours to context switching. Data is scattered, work duplicated, managers lack visibility, and field workers are cut off from real-time updates.
Employees juggle four to five disjointed apps a day and lose hours to context-switching.
Data is scattered and work duplicated, so managers can't see what's actually happening.
Mobile and field workers are cut off from the real-time updates the office takes for granted.
The Solution
We designed a single SaaS command center: task management, integrated communication (chat, file share, secure audio/video), secure cloud storage, cross-company permission-based workspaces, order and resource management, inventory, automated HR workflows, performance and recognition, ticketing, and smart dashboards — mobile-first throughout.
Research
User interviews and workflow mapping surface where the day actually leaks time.
IA & Wireframes
A unified information architecture replaces five mental models with one.
Design System
A mobile-first component system keeps every module consistent.
Usability Testing
Maze testing validates each flow before it ships — the Quick Actions bar is a direct result.
Tasks, chat, storage, orders, inventory, HR, and dashboards live in a single mobile-first product.
Work is planned, assigned, and tracked in one place instead of five.
Chat, file share, and secure audio/video replace the side channels.
Permission-based workspaces keep the right people on the right data.
Resource, order, and inventory management sit beside the work they drive.
Automated HR, performance, and recognition close the loop on people ops.
Managers finally get real-time visibility across the whole operation.
The Outcome
Validated through Maze usability testing: a "Quick Actions" bar cut the miss-click rate to under 20% while improving feature discoverability. A chaotic tool mix replaced by one optimized platform.
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